Mike welcomes TikTok sensation and guitarist Pete Dankelson from Pete’s Diary to the Brand Retro Podcast. “It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll)” and Pete’s journey is as unique as they come and his optimism shines through in everything he does!
Highlights
- Getting on TikTok and becoming a content creator – 0:55
- Defining the audience on social media – 3:04
- Making a difference for kids like Peter in schools – 4:01
- Integrating guitar playing to speaking to the kids – 4:51
- An audience that engaged with them – 6:48
- Some videos that went viral – 8:25
- Producing content on a daily basis – 12:49
- It’s impressive when he goes live – 13:48
- One of his favorite bands – 15:20
- A growth plan for TikTok – 17:07
- Be yourself, do not try to be somebody that you’re not – 18:34
Episode Resources
Connect with Mike Brevik:
Connect with Pete and Dede Dankelson