In this captivating episode of the Brand Retro Podcast, we’re thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, ‘Simply Put,’ sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you’re a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand’s narrative to the next level.
Who’s the Guest?
Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.
Highlights
00:35 The messages behind Ben’s book, ‘Simply Put’
01:01 The process of communication in different roles
04:31 Ease of complicating messages and its effects
10:34 The singular nature of the word ‘priority’
20:02 The idea of using the universal ‘reset button’ mindset for business purposes
21:28 Building relationships just by reaching out to people one looks up to
23:16 The worst-case scenarios of ‘asking’ and its impacts
23:47 Introduction to Ben Gutman’s website
Episode Resources
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Connect with Ben Guttmann
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